How I Did It: Treat Your Staff – Matthew Roayaee
Matthew Roayaee is the franchise owner of Auto Check- Cypress Station in Houston, TX. He’s been in the business for 15 years when he started out as a lube technician. This great entrepreneurial success story is full of great take-a-ways you can and will relate to. He offers wise words on starting a business, on what technology means to the service business, and his training strategy. Matthew believes in business management training and is a member of the ATI Peak Performance Group. He discusses his personal training and credits it for many important successes in his business.
Listen to how he boosts company morale by providing breakfast, lunch, and focusing on traditions around his business. He loves doing what he does and it shows.
“It doesn’t matter how many customers I have or what kind of equipment we use, if my team cannot reform, we won’t achieve anything.”
Key Talking Points:
- Team building in ways that have really brought his team together as well as made others familiar with his staff.
- They’re the biggest asset
- A people person and likes to gather players around him. It’s his key to success.
- If team members aren’t seeing eye to eye on certain situations on the shop floor, how it can really kind of affect day-to-day operations.
- Had so many come and go until found people that sit in the team.
- When employees get to the business, the first thing they can notice and what Matthew does for them every morning.
- Rule in the shop for late comers – they buy breakfast for everyone.
- Invested into different coffee machines.
- What inspired Matthew to do this because for shop owners and those in the industry this is a huge commitment to make your staff happy every day.
- Paying attention to little details is focusing on what you can do to improve every day.
- Advertising – Their body postures and advertising, the way they speak is advertising. The way you wear uniforms, talk to the customer, talk to each other, their behaviors. All of that is advertising.
“So I know if my guys are happy, they’re going to do a good job on customer’s car. If they do a good job on customer’s car, the customer is going to be happy.”
